Clara McAuley
Industrial Designer
Current Employment:
Part Time Designer for InpharmD and open for work!
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A Bit About Me
Creative and detail-oriented Industrial Designer with a strong foundation in trend research, visual storytelling, and human-centered design. Proven experience leading cross-functional design initiatives across biotech, startup, and nonprofit sectors. Adept at turning abstract ideas into compelling visual strategies that align with both brand identity and user needs. Passionate about home aesthetics, consumer experience, and delivering design solutions that balance innovation with market relevance.
Work Experience
August 2024 - present
October 2021 - May 2024
Head of Design & Marketing
InpharmD
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Responsibilities:
Develop visually compelling digital and print content to drive brand awareness reach a larger audience
Design marketing materials for national conferences, maintaining organization of all design files and exhibitor materials
Translate complex information into clear, digestible visuals to ensure accuracy and improve user experience
Collaborate with cross-functional teams to align brand messaging and marketing strategy
Manage 10+ concurrent creative projects in a fast-paced startup environment, ensuring all deliverables are met in a timely manner
Lead projects through all stages of the design process, resulting in creative assets for multiple formats
Lead Designer
Georgia Tech Molecular Evolution Core Laboratory
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Responsibilities:
Designed packaging and visual systems for medical test kits with a focus on clarity, usability, and patient-facing communication
Created visual content and presentations for stakeholders, improving understanding of lab capabilities and increasing support/funding
Worked alongside the laboratory PI, biomedical engineers, and software engineers to execute project plans
Designed logos from ideation to final files using Adobe Suite while maintaining consistent branding across projects
Produced photography and digital assets for branding, documentation, and promotional use
Aided in the founding and growth of the TipCycle, a sustainability initiative reducing over 5 tons of plastic waste created by laboratories in one year
October 2020 - January 2021
Junior Consultant
Sparq (formerly Rural Sourcing Inc.)
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Responsibilities:
Completed an individual SQL-based project to organize and track client data
Analyzed project structure and proposed improvements to streamline workflow visibility